Lucine Ayanian (born 1986, Yerevan, Armenia) is a marketing expert turned into full-time fashion insider currently based in Zurich, Switzerland. 

An Economics and Marketing programme graduate from Riga’s International School, Lucine has also a degree in Tallinn Design School, which she upgraded in London College of Fashion.

She has over 15 years of experience in the fashion industry - from creative part to retail.

Lucine was a TV-host on Estonian state channel ETV+  in a fashion show Creative. Meanwhile, she's been working as the main wardrobe stylist for the same channel.

Her style diary is documented in Lucine’s Blog.

 In 2017 Lucine launched a project called HAY-HAY promoting Armenian emerging brands all over the world.

Today Lucine is a freelance stylist, educator and fashion expert working on various project.